We were lucky to have the luxury of good photography. I felt as a designer I should let the photos speak and tried to stay out of the way. My main focus became accessibility. I kept pumping up the size of the type. And testing the color contrast.
We changed the official blue to a darker version closer to the pantone color so the white type would be compliant. WCAG AAA color contrast checker. Pass!
What I learned
There is value in building your design once and then building it again. The second build might be better. And the third time might be better-er.