the problem
Since Peach Baskets is a mid-size site, we needed to think about what was needed for their users. We needed to be selective in what “bells and whistles” were needed.
the solution
The design is clean with a focus on products. Because the site thrives on loyal re-peat customers these elements made sense: A Wish List, Product Reviews, and Email Update. For further documentation here is the information architecture, interaction design and wireframes.
Visit site: http://www.peachbaskets.reedwacker.com/
Note--Click "Ball" category, "Basketballs" sub-category. View the product "Spalding NBA" to see the complete e-commerce process.
research
The visual design needed to be simple and highlight products. The site carries multiple brands so the design couldn’t be too heavy on the Peach Baskets brand.
Deciding what was needed and what made sense for the size of the business was key. The user experience dictated the design, functionality, features, and content of the site.
wireframes
Wireframes are black, white and grey schematic diagrams organizing a website’s content. Every detail was hashed out all the way through the complete shopping cart buying process.
After clarifying the site’s specifications, I did an initial sketch on graph paper, then wireframe the drawings in Adobe Illustrator on a grid. Every aspect of the site was laid out from the home page all the way through category, product, and shopping cart pages.
