the problem
Nailing down the visual design was tricky. We didn't want it too be too cold but it couldn't be too hot. It couldn't be too dull, but also couldn't be too loud. The logo needed to be big, but not too big.
the solution
All these elements needed to be balanced. I crafted 3 completely different visual designs. We studied them and noted what worked and what didn't. In the end the design reflects a melding of the three. We took aspects from each to make one.
Visit site: http://www.rabbitmoonyoga.com/
three designs
The visual design needed to reflect the calm non-competitive environment of the studio. The first was cold, the second was abstract, and the third was slick. We decided the the logo wasn't big enough and settled on a third color palette.
red lines with blue notes
Click to view life size Red-lines for Rabbit Moon. Upon layout approval Red-lines are provided to the site developer for production. Red-lines are used to define the CSS and note specifications related to the DIVs' & Images': Location and possible Nesting, Height and Width, & Margins and Padding.
