Reed Wacker

the problem

After many updates the site became cluttered and hard to navigate. Friends of the Conservatory president, Anthonio Pettit, wanted the site to be more interactive for visitors.

the solution

We re-organized their information and navigation. We created dynamic pages and features. Now the Friends' have the ability to add or delete content, post news items, and events. For documentation here is a link to the project staging area.

Visit site: http://www.volunteerparkconservatory.org/

new logo

The new logo was inspired by Mack Benek's hand painted script on the front door of the Conservatory. Mack hand drew the final logo script.

three designs

With no brand guidelines, I designed three visual concepts. In the end we melded the first color palette, with the third content structure. We felt the fourth and final design was what we had set out for from the beginning.

before & after

The original site was static, hard to navigate and became cluttered after years of updates. The new site re-organized the navigation and created a hierarchy for pages. Now with a custom CMS the Friends of the Conservatory can easily update their site with content.