GS lookbook GS lookbook

Good Swim

Goals

Rebrand a lifestyle brand influenced by California and Hawaii coastal communities.

Role: Design lead, project lead

Good Swim crewneck table and chairs Good Swim crewneck table and chairs
Good Swim crewneck
Val in Good Swim crewneck with Bode
Good Swim crewneck poolside
Palms in Pal Springs
Good Swim crewneck Kauai Airport Good Swim crewneck Kauai Airport
HP black crewneck and white tee
Surfing in Oregon
HP black tee in Palm Springs
HP black tee at Pike Place gum wall
HP hoodie in Kailua
Good Swim crewneck in Palm Springs
Good Swim crewneck front
Good Swim crewneck at bar in Palm Springs

Outcomes

Relaunched the shop and quickly sold out of the new designs.